Beginning this fall, a Strategic Design subcommittee including two students gathered to begin dialogue on the LISD Brand. The committee worked to align the brand with the District’s new vision and mission through Strategic Design.
Facilitated by a locally-owned firm, Maple Leaf Creative, the team researched quality brands, discussed how brands are fulfilled as well as identified key stakeholders and audiences of the LISD community. Based upon this research and discussion, a tagline was developed along with two logo concepts. The new tagline, “Real Innovation. Limitless Opportunity” encompasses the beliefs, goals and vision of LISD’s Strategic Design.